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Coporate Culture

The main part of the logo is organized by the first alphabet of Yatai that is the Pinying form of the Group name. Through the change made by rich imagination, the logo is like a flying eagle, symbolizing the ambition, vigorous spirit, fast development speed and high-spirited energy of Yatai Group. The ellipse shows the feeling of magnanimity, representing the remarkable bearing, and displaying the state of being united and powerful.

The whole figure is symmetrical, balanced, calm and steady with full of energy. The color of red is selected for the logo, which is the color representing vigor and youth, showing optimistic and reliable, demonstrating the enterprise is bent on making progress. The figure is simple and succinct with ingenious design. The combination of YT is put in the circle, showing the circle can be broken through, symbolizing the enterprise's aim is to base herself in the Northeast and extend herself in all directions, engaging in the new fields, and looking forward the bright future.

Mascot was born for strengthening the affinities of the enterprise, establishing distinct corporate image and setting up good public relation. The image of the dragon always represents the strength and luck in China. The dragon who is powerful, strong and dauntless not only embodies the spirit of Yatai Group but also corresponds to the traits of Yatai Group that is there are four pillar industries and supplements with each other's advantages. Lovely dragons have incomparable affinity. Loveliness and wisdom of the dragon will make it play an important role in the public relations of the Group.

 

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